Incremental improvement in chemistry is the expected innovation driver in the coatings industry. This is innovation through manipulation of resins, formulations, additives or a combination of all three to address a known limitation or performance deficiency. These types of innovation allow the user or coating applicator to continue to use the same application process and or equipment. For the most part these chemistry incremental improvements have brought only short term differentiation and marginal gains to the coatings industry. The coating industry is faced with multiple challenges; regulatory requirements to eliminate solvents, price and product commoditization, and consolidation.
The growing demand for radiation cured coatings brings into focus the significant economic, environmental and process benefits of UV-curing. UV-cured powder coatings fully capture this trio of benefits. Energy costs will continue to increase, the demand for “green” solutions will continue unabated and consumers will always demand “new and improved” product and performance. Markets reward firms that are innovative and adopt new technologies and incorporate these technological advantages into their products and or processes.
The global population in 2012 was 6 Billion. ln 2030 it will grow to 7.4 billion¹. There will be 3 billion more middle class consumers by 2030¹ . China and India will build new homes for 600 million people between 2010- 2030¹. In 2012 the global motor vehicle production has reached 51.7 million units. And in 2030 the estimated global motor vehicle production in 80.6 million units.
Although there has been no positive response to the benefits of UV-curable powder coatings in Europe and other industrialized regions globally, despite the genuine advantages of higher profits and significant energy savings of this coatings technology, which could meet the real needs of industrial coating applicators as they struggle as they struggle to survive in this era of fierce price cutting competition, this can only result in the demise of many small to medium sized trade coaters and OEM manufacturers.
UV-curable coating technology is increasingly being seen as the future technology in the area of industrial coatings. The technology represents one of the rapidly growing segments in the coatings industry, and is arguably emerging as the answer to the rising environmental concerns and stringent regulations. Several application-related advantages come to serve the technology that include absence of pot life issues, lower energy costs, fast cure speed, and reduced environmental impact.
UV-cured powder coating technology is a rapidly growing segment of the coatings industry and is emerging as the answer to rising environmental concerns and stringent regulations on coating processes. The technology has lower energy costs, one of the fastest cure speeds and offers a reduced environmental impact. These are just a few reasons why one should strongly consider using UV-curable powder coatings.
Customers are demanding products and services that cost less and add value. Innovating providers of services and manufacturers of products recognize the importance and challenge of simultaneously adding value and reducing costs; not as opposing or conflicting goals, but as profit opportunities. UV-cured powder coating meets the innovator’s challenge. UV-cured powder coating combines chemistry and curing technology, and is both value adding and cost reducing.
Longtime readers of UV Spectrum may recall that a company called Decorative Veneer installed the first North American UV powder coating line for medium density fiberboard (MDF) in April 2001. The UV business was spun off as an independent company named DVUV in 2005. We recently spoke with DVUV to find out how the UV powder business has changed and how they are doing, especially during this recession.
Market opportunities for UV-cured powder coatings continue to expand as external drivers focus consumers of OEM coatings to seek new materials and application technologies. Industrial material consumers and processors make material and technological investment and buying decisions based upon a complex set of internal and external criteria.